Technology / How it works
Vision to Execution
Your data. Two ways to serve searches.
The airline supplies its data and remains the single source of truth. biztribution handles the heavy computation. Choose whether we answer shopping requests on your behalf or return results to your systems so you build the offers and answer customers. Booking and payment remain with the airline in both models.
You book we look
You focus on booking and payments while biztribution handles the real-time computation and delivery of accurate data from the provider.
The provider is the single source of truth
Every answer comes from data the airline creates, owns and pushes, which is ingested at the moment it changes. biztribution never becomes a second version of the truth.
You choose who answers
biztribution can answer shopping requests on your behalf, or return computed results to your systems so you construct the offers and answer customers yourself. You retain control of booking and payment in both models.
Transparent to the traveller
Travellers, OTAs and AI agents simply receive the provider's answer, only faster. Nothing changes on their side: no new brand, no redirect, no different content.
Any data fits
biztribution can ingest and process any data the provider creates and owns, ensuring that all updates are reflected in real-time answers across all channels.
Do more with your current setup
biztribution enables you to leverage your existing infrastructure and systems to deliver enhanced capabilities without requiring major changes.
Model 01 · Answer on behalf
biztribution answers on your behalf
The airline pushes its data. biztribution ingests it and answers shopping requests in the airline's name. When the customer decides to buy, the flow returns to the airline for booking and payment.
Provider · single source of truth
- SSIM schedules
- Seat availability
- Prices & business rules
- Minimum connecting times
- Taxes, surcharges & fees
High-performance ingestion & computation
biztribution
replies on behalf of the provider
- Search & shop8
- Price & offer5
- Network & audit4
Every channel · sees only the provider
- Airline.com & apps
- NDC offers
- OTAs & aggregators
- Metasearch
- AI travel agents
Shopping: biztribution answers. Shopping requests never reach the airline's booking systems.
Ready to buy: back to the airline. The airline handles booking and payment.
01
Airline pushes
The airline pushes schedules, availability, fares and business rules whenever they change. The airline owns the data and remains the single source of truth.
02
biztribution ingests
biztribution ingests the airline's updates, from full schedule loads to individual availability and fare changes, so shopping answers reflect the latest data.
03
biztribution answers
biztribution answers each channel's shopping requests on the airline's behalf, using the airline's content, prices and rules. Shopping traffic stays off the airline's booking systems.
04
Airline books
When the customer decides to buy, the flow returns to the airline. Its PSS or Offer & Order system handles the booking and payment.
Model 02 · Compute for the airline
The airline builds offers and answers
The airline controls the entire customer flow and uses biztribution to compute from its data. Computed results return to the airline, which constructs the offer, replies to the customer and handles booking. Its inventory systems are relieved of heavy computation.
Every channel
Customer
Searches, chooses an offer and buys through the airline's channels.
Search & purchase
Offer & confirmation
Owns the customer flow
Airline
Single source of truth
- Constructs the offer
- Answers the customer
- Handles booking & payment
Data & compute requests
Computed results
biztribution
computation engine
Heavy computation runs here, off the airline's inventory systems.
01
Airline receives the search
The customer searches through a channel served by the airline. The airline calls biztribution for the computations it needs, using data the airline supplies.
02
biztribution computes
biztribution performs the heavy computation and returns results to the airline's systems. The airline's inventory systems do not carry that computational load.
03
Airline offers and answers
The airline uses the computed results to construct its offer and reply to the customer's search. It controls the offer and the customer response.
04
Airline books
When the customer chooses to buy, the airline's own systems handle booking and payment. The customer flow stays with the airline throughout.