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biztributionbiztribution

Your inventory books.
We answer everything else.

  • We serve your searches on your behalf.
  • Nobody computes travel & tourism content as fast as we do.
  • You take care of what most matters: booking, payments & your customer.
  • Forget caching and / or prediction algorithms.
  • Deliver accurate, real-time data straight from your source.
  • Hundreds of replies in milliseconds.
  • Search from any town to any town anywhere in a time span.
  • Deliver just the content that your customers look for.
  • Answered on your behalf. Invisible to the traveller.
  • Accurate pricing... before your competitors serve a single one.
  • Personalized prices computed in real time.
  • Offload your IT Setup and do much more with it.
  • Seamless integration.
  • Best routing across airline and airlines partners.

biztribution answers availability, fares, schedules, routing and pricing on behalf of the provider: airline, hotel, travel agency, meta search or any travel supplier using only data the provider creates and owns, ingested as it changes. Travellers get the provider's own answer; your systems focus on booking and payment.

Explore portfolioRun a live searchLiveTalk to us

Not a mock-up: every demo calls real biztribution web services on dummy data (milliseconds are shown for reference).

To find one record among 250 million
≈10 ms
Real-time computation solutions
16
Inbound paths back into your PSS
0
Location to any location, worldwide
Any

01 — Why now

Look-to-book keeps climbing. AI is adding the next zeros.

Fifteen years ago, an airline answered around fifty searches for every ticket it sold.[7] Metasearch multiplied every query across dozens of sellers[6], and IATA now anchors the industry ratio at roughly 665 to one, derived from 3–13 billion IT-provider requests a day.[1] AI agents are removing the last limit on search traffic: the human. The trajectory below is deliberately conservative: capped at 10,000 to 1 by 2040, far below IATA’s own warning of hundreds of thousands, even millions, to one.[1],[7]

Searches per ticket sold (conservative)Highly conservative model, anchored to IATA's 2025 figure.
Beyond 10,000 : 1IATA's worst case:hundreds of thousands,even millionsto a single booking.02K : 14K : 16K : 18K : 110K : 120102020203020402050today≈50 : 1665 : 1 (conservative)10,000 : 1
Published estimate Published projection
View the data
YearSearches per ticketEraSource
2010≈50 : 1GDS / EDIFACT erabiztribution model (IATA-anchored)
2015≈250 : 1MetasearchPhocusWire (Amadeus), 2015 · PhocusWire (Gibergues), 2025
2025665 : 1 (conservative)IATA anchorIATA white paper, 2025 · biztribution model (IATA-anchored)
2030*≈2,500 : 1AI agents (conservative)biztribution model (IATA-anchored) · PhocusWire (Gibergues), 2025
2040*10,000 : 1Conservative ceilingbiztribution model (IATA-anchored) · IATA white paper, 2025

* Projection.

  1. 2010

    ≈50 : 1

    GDS / EDIFACT era[7]

    Fares filed with the GDS; a booking followed a handful of searches per passenger.

    biztribution model (IATA-anchored)

  2. 2015

    ≈250 : 1

    Metasearch[3],[6]

    One shopper query fans out across many airlines, OTAs and other metasearch engines.

    PhocusWire (Amadeus), 2015 · PhocusWire (Gibergues), 2025

  3. 2025

    665 : 1 (conservative)

    IATA anchor[1],[7]

    IATA’s Oct-2025 paper: 3–13 bn IT-provider requests a day against ≈12 M passengers a day.

    IATA white paper, 2025 · biztribution model (IATA-anchored)

  4. 2030 · projection

    ≈2,500 : 1

    AI agents (conservative)[3],[7]

    Agents search around the clock on the traveller’s behalf, modelled well below IATA’s warning.

    biztribution model (IATA-anchored) · PhocusWire (Gibergues), 2025

  5. 2040 · projection

    10,000 : 1

    Conservative ceiling[1],[7]

    A deliberately conservative cap. IATA warns the ratio could reach hundreds of thousands, even millions, to one.

    biztribution model (IATA-anchored) · IATA white paper, 2025

The shopping shift

Airlines are taking shopping back from the GDS, and every search with it.

For decades, airlines delegated shopping: they filed fares and distributed schedules and availability, and GDSs answered the searches. That kept search volumes away from airline systems.[2] With NDC and Modern Airline Retailing, the industry is moving to 100% Offers and Orders[5], the airline creates every offer itself, so shopping traffic increasingly lands on airline systems.[2]

  1. Yesterday

    Shopping delegated to the GDS

    • Airlines file fares and distribute schedules & availability
    • GDSs build the offers and absorb the searches
    • The airline mostly sees bookings

    Who answers each search?GDS

  2. Today

    The transition

    • NDC offers flow alongside traditional GDS content
    • More and more searches reach airline systems
    • Look-to-book becomes the airline’s own problem

    Who answers each search?GDS + airline

  3. Tomorrow

    The airline in charge of shopping

    • 100% Offers & Orders: the airline creates every offer
    • Every search, human or AI agent, asks the airline
    • Retail-scale shopping capacity becomes a core airline capability

    Who answers each search?The airline

biztribution lets the airline take charge of shopping searches without its Offer & Order system carrying the load: every search answered on the airline’s behalf, from the airline’s own data, transparently for the traveller.

The agentic shift

One sentence. Thousands of searches. One ticket.

Tomorrow’s traveller won’t search, they’ll delegate. The agent re-runs the search around the clock across every date, connection and seller until the price appears.[4] IATA expects agentic AI to keep “continually modifying searches to seek the best deal.”[2]

requests per day handled by leading airline IT providers[1],[2]IATA white paper, 2025 · IATA Airlines, 2025
3–13 bn
daily requests at the largest metasearch engines[1],[2]IATA white paper, 2025 · IATA Airlines, 2025
100 bn
AI agents search continuously, erasing the natural peaks and troughs systems were sized for[3]PhocusWire (Gibergues), 2025
24/7
AI travel agent · standing requestillustrative simulation
 ▍

1

sentence typed

0

shopping requests

0

ticket booked

Illustrative simulation: a traveller asks an AI agent to find a trip from Singapore to Sydney for less than 450 Australian dollars. The agent re-runs searches across dates, connections and sellers for days, generating tens of thousands of shopping requests, until it finds a fare under the target and books one ticket.

Every one of those requests lands on someone's inventory, unless biztribution answers it on the provider’s behalf.

Calculate your impactHow it works

Sources

  1. [1]Look to Book: Managing search volumes while creating relevant offers for the customer , IATA white paper (14 airlines, 11 IT providers, 8 sellers), Oct 2025.
  2. [2]Toward a more efficient online shopping search , IATA Airlines magazine, Nov 2025.
  3. [3]The never-ending growth of flight search traffic: From travel agents to AI operators , PhocusWire: S. Gibergues, former VP digital search, Amadeus, Mar 2025.
  4. [4]Look-to-Book and the End of the Old Travel Tech Architecture , OAG: J. Burke, 2026.
  5. [5]Airline Retailing: the transition to 100% Offers and Orders (NDC, ONE Order) , IATA programme page, accessed Sep 2026.
  6. [6]Airline system look-to-book ratios soar, expected to go 10x higher , PhocusWire, citing Amadeus, 2015.
  7. [7]Conservative look-to-book model: anchored to IATA's 665:1 (2025), a monotonic historical spine and an AI trajectory capped at 10,000:1 by 2040, well below IATA's 'millions to one' worst case , biztribution, modelled from IATA Oct-2025 figures, 2026.

These look-to-book figures are deliberately conservative. The 2025 ratio (665 : 1) is IATA’s own, derived in its Oct-2025 Look-to-Book paper from 3–13 billion IT-provider requests a day against ≈12 million passengers a day; the historical spine and the AI projection are modelled, monotonic and fitted to that anchor, and capped at 10,000 : 1 by 2040, well below IATA’s warning that the ratio could reach hundreds of thousands, even millions, to one if the industry does not act. Ratios vary widely by airline and channel (large metasearch engines already run far higher). The Singapore → Sydney agent is an illustrative simulation.

02 — How it works

Your data. Two ways to serve searches.

The airline supplies its data and remains the single source of truth. biztribution handles the heavy computation. Choose whether we answer shopping requests on your behalf or return results to your systems so you build the offers and answer customers. Booking and payment remain with the airline in both models. Hotels and other travel suppliers can use the same approach.

  1. You book we look

    You focus on booking and payments while biztribution handles the real-time computation and delivery of accurate data from the provider.

  2. The provider is the single source of truth

    Airline, hotel or any travel supplier: every answer comes from data the provider creates, owns and pushes ingested the moment it changes. biztribution never becomes a second version of the truth.

  3. You choose who answers

    biztribution can answer shopping requests on your behalf, or return computed results to your systems so you construct the offers and answer customers yourself. You retain control of booking and payment in both models.

  4. Transparent to the traveller

    Travellers, OTAs and AI agents simply receive the provider's answer, only faster. Nothing changes on their side: no new brand, no redirect, no different content.

  5. Any data fits

    biztribution can ingest and process any data the provider creates and owns, ensuring that all updates are reflected in real-time answers across all channels.

  6. Do more with your current setup

    biztribution enables you to leverage your existing infrastructure and systems to deliver enhanced capabilities without requiring major changes.

Model 01 · Answer on behalf

biztribution answers on your behalf

The airline pushes its data. biztribution ingests it and answers shopping requests in the airline's name. When the customer decides to buy, the flow returns to the airline for booking and payment.

Provider · single source of truth

  • SSIM schedules
  • Seat availability
  • Prices & business rules
  • Minimum connecting times
  • Taxes, surcharges & fees

High-performance ingestion & computation

biztribution

replies on behalf of the provider

  • Search & shop8
  • Price & offer5
  • Network & audit3

Every channel · sees only the provider

  • Airline.com & apps
  • NDC offers
  • OTAs & aggregators
  • Metasearch
  • AI travel agents

Shopping: biztribution answers. Shopping requests never reach the airline's booking systems.

Ready to buy: back to the airline. The airline handles booking and payment.

  1. 01

    Airline pushes

    The airline pushes schedules, availability, fares and business rules whenever they change. The airline owns the data and remains the single source of truth.

  2. 02

    biztribution ingests

    biztribution ingests the airline's updates, from full schedule loads to individual availability and fare changes, so shopping answers reflect the latest data.

  3. 03

    biztribution answers

    biztribution answers each channel's shopping requests on the airline's behalf, using the airline's content, prices and rules. Shopping traffic stays off the airline's booking systems.

  4. 04

    Airline books

    When the customer decides to buy, the flow returns to the airline. Its PSS or Offer & Order system handles the booking and payment.

Model 02 · Compute for the airline

The airline builds offers and answers

The airline controls the entire customer flow and uses biztribution to compute from its data. Computed results return to the airline, which constructs the offer, replies to the customer and handles booking. Its inventory systems are relieved of heavy computation.

Every channel

Customer

Searches, chooses an offer and buys through the airline's channels.

Search & purchase

Offer & confirmation

Owns the customer flow

Airline

Single source of truth

  • Constructs the offer
  • Answers the customer
  • Handles booking & payment

Data & compute requests

Computed results

biztribution

computation engine

Heavy computation runs here, off the airline's inventory systems.

The airline stays in charge. The airline asks for its own content, biztribution returns computed results to the airline, the airline builds offers, replies to customers and completes their bookings.

  1. 01

    Airline receives the search

    The customer searches through a channel served by the airline. The airline calls biztribution for the computations it needs, using data the airline supplies.

  2. 02

    biztribution computes

    biztribution performs the heavy computation and returns results to the airline's systems. The airline's inventory systems do not carry that computational load.

  3. 03

    Airline offers and answers

    The airline uses the computed results to construct its offer and reply to the customer's search. It controls the offer and the customer response.

  4. 04

    Airline books

    When the customer chooses to buy, the airline's own systems handle booking and payment. The customer flow stays with the airline throughout.

03.1 — Portfolio

One engine. Every look-to-book answer.

High-end computation that replies in milliseconds on behalf of the provider, from data the provider creates and owns, transparently for the traveller. Pick the solutions you need; they work alone or together, and every one is available as a web service.

Solution 01 · Availability

Reply with hundreds of availabilities in milliseconds.

Serve every availability request without loading your PSS or Offer & Order management system. Seat inventory is pushed by the airline, ingested instantly and answered by biztribution at retail scale.

Try it liveFlight inventory & prices
  • No read-only traffic reaching the PSS
  • Built for peaks, promos and metasearch bursts
  • Always consistent with airline-owned inventory
requestillustrative
› AVAIL MAD → JFK · 14 NOV · 2 ADT
ZZ6251 J4 C4 Y9 B9
YY091 J2 Y9 M7
ZZ6253 Y9 B6 H4
answered by biztributionms

03.2 — Performance

Fast on purpose. Proven on massive data.

We stress-test high-performance data ingestion and search with datasets far larger than any airline’s daily shopping needs. If it answers these in milliseconds, it answers yours faster.

Nobody computes travel data faster.

We have yet to meet a system that answers travel data faster than ours, reason why we publish the milliseconds so you can check. Every figure below is measured on live services, not modelled.

250M+

records

Maximum Permitted Mileage stress dataset

One record found in ≈10 ms from the whole dataset

45M+

ATPCO fare records

Searchable by carrier, tariff, fare class, fare type, category and rule

Full search in under a second, even finding by some characters

12,124

O&D pairs

Complete multi-airline network profile, 13 airlines in one shared space

Computed in real time 573 ms end to end

Where do the milliseconds go?

1 lookup · 250M+ records · 58 ms total

Measured from Europe against our live demo: finding one record among 250 million returned in 58 ms of which, about 49 ms of that was the internet round trip.

Run it yourself.

Pick any two airports. We look up your pair first, then 9 more at random, each finding one O&D among 250M+ mileage records. Values are synthetic stress data, the speed is real.

Figures come from biztribution technology demos running dummy data on a real production environment. They are stress tests built to prove speed where every solution above runs on the same engine cluster.

03.3 — Technology

Scales with your airline, not with your PSS.

biztribution is delivered as a service. You tell us what you need, redundancy, peaks, availability, geographical presence, etc., and we design, run and scale the setup: independent services tailor-made packaged, each one scaling on its own, from a single airline to a multi-airline network, from today's traffic to the agentic era.

  • 01

    Independent services

    Availability, prices, Pricing Guru, routing, schedules, geography, fees & taxes and more run as separate services. We scale the ones your traffic stresses, pricing for a promotion, routing for AI agents, without touching the rest based on your needs.

  • 02

    Fully managed, as a service

    Nothing to install or run on your side. You describe your needs: geographic redundancy, peak traffic, availability targets, regional preferences, and we choose and operate the right setup for them.

  • 03

    Scale in one step

    When your traffic grows or a peak is coming, we add capacity in a single step (new compute units join automatically), with nothing for you to do.

  • 04

    High-performance data ingestion

    Standards in, answers out: IATA SSIM schedules and minimum connecting times, ATPCO fares, taxes and carrier-imposed fees, worldwide geography, and any provider-specific data ingested as the provider pushes them.

  • 05

    Web services by design

    Every capability is a documented web service, ready to plug into your systems: one request at a time, or thousands in a single call.

  • 06

    Single or multi-airline

    One airline, an airline group, an airline alliance or an interline network sharing a single space: the same engine, sized to your scope.

100%

Built and owned in-house

Our technology. Our IP. Your roadmap.

Every engine, service and data-ingestion pipeline at the core of biztribution is designed and built by our own team, and we hold the full intellectual property. No licensed black box and no vendor roadmap stand between your needs and our answer. So when you need something new, we can adapt, extend or build it, and commit to it.

  • Designed in-house

    Engines, services and data ingestion, end to end, built by our own engineers.

  • Full IP rights

    No third-party licences behind it, and no outside roadmap to wait for.

  • Shaped to your needs

    New capabilities, rules or integrations at your fingertips.

  • Built from scratch

    Every component was created by our team, ensuring full control, adaptability and our premise to deliver in real-time.

  • Zero latency

    The name of our architecture designed to minimize delays, ensuring real-time responses.

  • Seamless integration

    Our technology integrates smoothly with your existing systems, ensuring a cohesive workflow.

You tell us

  • Geographic redundancy
  • Peak traffic
  • Availability targets
  • Regional preferences
  • Growth plans
  • Offload
  • Proprietary data

We deliver

From design to operation and scale, we take care of everything.

03.4 — Web services

All of it is an API. Build whatever you need.

Every capability on this page is a documented OpenAPI web service. Call it once, or call it thousands of times in a single request. That gives airlines three ways to move at speed, without the usual fear of search: every request is answered on the airline’s behalf, in milliseconds, with no load on, and no changes to, the airline’s PSS or Offer & Order system.

Option 1

We build it for you

Tell us the shopping experience you need: a low-fare calendar, anywhere-to-anywhere search, an AI-agent channel, an audit tool. We compose it from services already running in production.

Option 2

You build it on our web services

Your developers call the same services directly and build whatever you imagine for your airline.com, for your apps, for your partners or for your AI agents; without sizing your core systems for look-to-book or others.

Option 3

Your AI agents call it directly

Every capability is also an MCP endpoint, so assistants and agents discover the tools and ask for availability, prices, routings or taxes themselves. No bespoke connector, and still not a single call to your PSS.

Service catalogue

14 services · fully documented

  • Flight Availability

    Seat availability per flight

  • Flight Prices

    Full flight prices by cabin & experience

  • Personalized Prices

    Per passenger or party based on experience search, n-cheapest sorted

  • Pricing Guru

    Choose an O&D with associated experience,and it computes routing, best price, taxes & fees

  • Routing

    O&D and any-location (towns) routings

  • Timetable

    O&D timetables over a period

  • Flight Schedules

    Direct flights, O&D pairs, destinations from an origin, origins to a destination, expiring flights

  • Geography

    Locations, airports, metro areas, geographic search and towns!

  • Minimum Connecting Times

    Explain why flights connect or the reason why it does not

  • Fees & Taxes

    ATPCO based taxes & fees, tax information and refund & reuse of TFCs

  • IATA TTBS

    TTBS based applicable taxes & exemptions

  • Mileage

    IATA mileage by O&D and global indicator

  • Airline

    Airline reference data

  • Equipment

    Aircraft equipment reference data

Example: any location to any locationOne web service call
GET /api/routing/v1/FlightsBetweenLocations
  ?origin=Ronda&destination=Hallstatt
  &from=2026-03-10T00:00:00Z&to=2026-03-17T00:00:00Z
  &maxStops=1

Answered by biztribution on the airline's behalf, based on airline information but with zero calls to the PSS.

Build anything. Search without fear, our extremely efficient computation solutions happens where it adds value, not where it adds cost.

Ask one question or thousands at once, multi-airline by design, answering on your behalf from the data you own.

Try the live demosRequest API access

04 — Benefits for you

Built for the whole airline, not just IT.

Every team gains something different when look-to-book traffic moves off the inventory. Choose your perspective.

For IT & Operations

Free your resources

Millions of non-business, read-only transactions no longer hit your core systems. Production-ready biztribution engines computes on your behalf and answers them instead.

Do much much more with your current setup.

Use case

Free inventory resources

Offload the inventory (PSS / OOMS / ...) by replying to millions of read-only transactions with production-ready solutions.

Use case

No need for cache or data prediction

Deliver ad-hoc accurate real-time responses for every single requests without relying on cache.

Use case

3rd party Cloud Costs

Decrease cloud costs due to heavy legacy computation being offloaded to biztribution.

Use case

Do much more with your current budget & setup

Have you thought what are you going to do once you have offloaded you PSS / OOMS resources? biztribution allows you to reallocate those resources to more strategic initiatives.

Use case

No need to cutover

Just a seamless integration to your existing systems.

Use case

Content delivery for your partners

Enable your partners to access and deliver content efficiently, leveraging the real-time capabilities of biztribution without impacting your core systems.

05 — Your impact

See how much traffic leaves your PSS.

Look-to-book ratios keep climbing with NDC, metasearch and AI shopping agents. Move the sliders to your numbers.

160,000
660 : 1

Simplified model for illustration: every shopping request that does not end in a booking is treated as a read-only transaction biztribution answers instead of your PSS / OOMS. Averages assume a 30-day month.

Shopping requests / month

105.6M

Answered by biztribution

105.4M

Average requests / second

41

Read-only load removed

99.85%

Your PSS today105.6M req/mo
Your PSS with biztribution, booking & payment only160K req/mo

06 — Recognition

Certified, funded and trusted by the industry.

From four European Commission Seals of Excellence to CDTI NEOTEC funding, built in Europe, for airlines everywhere.

  • EU Horizon 2020
  • CDTI NEOTEC
  • Innovative SME
  • ATPCO
  • IATA
  • 4x EU Seal of Excellence
  • SantanderX Global Challenge
  • World Aviation Festival
  • ALTA AGM & Leaders Forum
  • Future Travel Experience

Who we are

A deep-tech company for travel & tourism.

biztribution is a deep-tech company focused on the travel & tourism industry, built by GDS and airline professionals, the people who ran distribution and airline systems for years before rebuilding them from scratch.

Mission

To help airline retailing improve its efficiency.

Vision

To provide cutting-edge technology that helps our customers succeed.

07 — Contact

Take the load off your PSS.

Tell us about your look-to-book traffic and the channels you serve. We'll show you what biztribution can answer on your behalf, in milliseconds.

  • The provider stays the single source of truth
  • We reply on your behalf, transparent to travellers
  • Everything available as web services, build without fear of searches
  • Production-ready, multi-airline engines

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